The beginning of Skagen mens watch is a tale of Danish immigrants who came to New York to market another brand of watches in North America that were nice to have. Some timepieces were sent to the United States in order for the Danish company to begin a large expansion worldwide.

The immigrants found that there was a liking of the design as well as the European brand, but watches with just the logo of the company could not make the Americans buy the product. There had to be quality designs to go along with the brand name.

Because of this, the immigrants ordered four designs and over eight-hundred time pieces from the Danish company and branded them as Skagen. The order shortly sold out as did another order. This is when the new company took off.

The couple worked on 30 more models and designs for the next year. The two had a distinct idea of what Americans may buy and were looking to purchase. These models were designed with this in mind and it worked. The models began to sell and the company was slowly beginning to grow.

The watches were handcrafted and reliable with a Scandinavian flavor as well as being reasonably priced in order to satisfy the average person. An unexpected meeting with a local catalogue producer would put the Skagen line on the map. The catalogue placed one of the designs on the back of the publication.

Selling the watches from their New York apartment house, the couple earned over $800,000 and sold every bit of stock they had on hand. This first success was one of the women’s watch designs the immigrants had developed.

After this early success, the designers teamed up with Bloomingdale’s who took the Skagen brand just on a trial basis. Every bit of stock the store had sold in one day. This began the revolution and it has not stopped since. The company was named the as one of the bright rising stars in the watch market in 1998. This would allow the company to launch into other markets, including their homeland.

The Denmark office was launched and several dozen stores were opened. The company then expanded to Germany, England and other European nation. With over 250 designs and 5,000 stores, the Skagen brand is now being sold throughout the known world. The little investment and the idea of the original four designs made this into a worldwide company that continues to expand.

That small New York apartment has developed into a starting point for all the models from Denmark to the rest of the world. There is no longer just two employees, there is now over 170 working in many places, but still assisting in new, creative designs. The original designers’ passion has made the world want more and more.

The first ideas that brought the Skagen ladies watches to be the nice ones to have are still being kept by the rest of the company. A mission statement from the Skagen company concentrates on a unique mens watches at prices that can be afforded by everyone and used in almost every situation.